Create A Dynamic Shattering Text Effect

April 29th, 2010 Posted in 3D, Text Effects by Joe Moore

When it comes to text effects, the sky is the limit.  You can light it on fire, drench it in water, freeze it, explode it, make it glow with neon colors, or engrave it in beautiful metallic fashion.  Unfortunately, many of the text effect tutorials on the internet yield rather low-quality results.

In this tutorial, you’ll learn how to create a high quality, dynamic shattering effect for text.  You’ll first be guided through the 3D creation of the text, and then the process of shattering it, then you’ll learn how to use the power of Photoshop to create a brilliant and unique result.

As always, questions, comments and suggestions are welcome, just let us know!

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Design an Out of this World Laptop Advertisement

April 21st, 2010 Posted in Design by Joe Moore

Laptops and computers provide an excellent subject for composition and design.  They provide several dimensions where elements can be placed, and they naturally have a depth that can be exploited.  They can be illustrated to express the performance, the creativity, or the gaming aspects of computing.

In this tutorial, you’ll learn how to design an out of this world cosmic advertisement for a laptop/tablet style PC.  These techniques can easily be applied for stock manipulation and advertising a variety of products, and you’ll learn some great tips for dealing with a variety of stock images and design situations.

Let’s get started!

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Combine 3D Shapes and Vectors for a Dynamic Composition

April 14th, 2010 Posted in Design, Illustration by Joe Moore

The ability for a designer to be multidisciplinary is one of the most important abilities that a designer can develop as a part of his or her skill repertoire.  Whether it’s today, or a few months down the road, most designers will encounter a situation where they must be able to work with 3D, vector graphics and raster graphics seamlessly, in order to achieve a desired result.

In this tutorial, you’ll learn an essential workflow for dealing with multiple styles of graphics, and you’ll also learn how to combine them to create a visually polished and dynamic composition.  Using custom shapes, brushes, stock images and Photoshop tools, this tutorial will supercharge your skill set.

Let us know what you think in the comments, feel free to link to your results, or if there’s a tutorial you’d like to see, let us know!

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Create a Vibrant Colorful Alcohol Product Ad in Photoshop

April 7th, 2010 Posted in Design, Techniques by Joe Moore

Alcohol is one of the most commonly advertised products on the planet.  During major sporting events such as the Superbowl, the World Cup and the Olympics, companies spend millions on TV advertisements, and also product advertisements in banner and billboard format at the sporting venue itself.  However, because alcohol is a liquid, it can be very difficult to design around since liquid stock images require significant more attention during isolation and blending in order to appear realistic.

In this tutorial, you’ll learn how to create a vibrant, colorful alcoholic product advertisement in Adobe Photoshop, using some easy techniques and quality stock images.  You’ll learn how to deal with liquid stock images, how to take a brand image and create elements to match, and how to work with colors and composition for a brilliant result.

As a disclaimer, this tutorial is in no way an endorsement of Kai Vodka, or any other alcoholic beverage brand, and the product is used merely in an illustrative fashion.

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